Choosing a Marketing Company


Today, marketing companies in Whitby are everywhere you look and this makes finding the right one rather difficult. Since every marketing company claims to be the best, how do you know which one is telling the truth? Marketing is expensive and you don’t want to waste your money and time. Fortunately, there are some characteristics that come with good internet marketing agencies:

•    Experience will go a long way in helping you decide which company is best for the job. Find someone who has been in business for at least 5 years.

•    Have they worked with a business like yours? Different niches require different marketing techniques so it is important to find a company that has worked with businesses that are similar to yours.

•    Website ranking is important; in fact, if your website is not well ranked you can be sure that you are missing out on an excellent opportunity. Ranking requires that you do consistent SEO. Find a company that has a reputation of helping businesses rank in Google.

•    It is important to keep in mind that SEO is a process and not an event. If a company tells you that they can get you ranked they are either lying to you of they are using black hat methods. You can expect your website to rank in a few months for low competition search terms. Harder terms are often unattainable or expensive to reach.

•    Web design is also important – the way your website looks can make users stay or leave. Before you hire, find out whether the agency has an expert in web design.

•    Good SEO companies usually take the time to listen to the client so that they can understand what he hopes to gain from the marketing campaign – do you want marketing services because you are launching a new product? Do you want their services because the product or service that you are selling now isn’t doing too well? The kind of marketing required is different in each case.

•    Agree on report – when you should get them and what kind of metrics they should contain. Frequency of reporting should be discussed as well.

•    It is always better is you have your own account manager so that when you want to talk to the company you can deal with your account manager. If you don’t have one you may end up getting transferred from desk to desk.

•    Do not hire an SEO company simply because they are big. Some of the best SEO has been done by geeks sitting in a garage somewhere. Hire based on the quality of their work and affordability based on your budget. Find a compromise.

These tips should help you find a Whitby SEO to help your business go to the next level.